Cutting Edge Productions is a one-stop production shop that is owned and managed by multi-awarded film composer and musical arranger Jessie Lasaten. Established in 2003, Cutting Edge is the climax of a stellar decade-long career and the expressive playground for a venture into complementary field of digital production. It is envisioned as a creative hub, maximizing ideas and technology, and functioning as a total support group for the creative vision of clients and advertising agencies.
Within four years, Cutting Edge has unquestionably lived up to the standards of its name. It uses the latest digital tools in generating specific identities for diverse objectives. The company brandishes this commitment to pushing progressive products and ways of thinking in all its services:
Final products include audiovisual productions such as:
Cutting Edge is the only facility in the country with the technological capability to produce music, audio, editing, and motion graphics in a single Macintosh-based studio. Eight multi-functional studios are available for small- to large-scale production work. All studios are interconnected, ensuring quick file transfers and network processes. A backroom and 15 workstations support all studio activity.
As a full service production facility, Cutting Edge is highly proficient in all stages of creative development. A pool of writers readily accomplishes conceptualization. Digital artists offer storyboard rendering, animation, visual effects, digital compositing, and musical composition with a host of options for personal and business requirements.
Cutting Edge thus offers clients a clear competitive advantage: a strong, integrated production process that lends to progressive, highly creative, cost-effective, and time-efficient idea executions. At Cutting Edge, no compromises are made in the quality of the product or the success of the collaborative process in delivering the intended output: materials that attract the attention of target audiences and incite desired responses.
The intense dedication to quality and collaboration has found Cutting Edge at work with some of the Philippines’ foremost advertising agencies and their brands: McCann-Erickson, Publicis, Ace Saatchi&Saatchi, Lowe Inc., Dentsu Phil. and BBDO, to name a few. We have produced work for brand clients such as SMART, Jollibee, Sunsilk, Toyota, PLDT and Colgate.
Jessie Lasaten currently leads his team towards a new innovation: competing in the regional scale through the creation of content. The team has begun its evolution from an outsource production company to a content producer beginning with a feature animation film entitled, “Dayo”.
Cutting Edge strengthens its leadership position in the industry through growth and expansion. Constant exposure to new technology, software, and training generate compelling innovation. The sharing mentality, creativity, and passion set the Cutting Edge team apart – and nowhere else is this evident but in the intuitive, standout products that distinguish excellent brands and ideas from ‘mediocre’ ones.