The Philippine Animation Industry
For more than 40 years, the Philippines has been providing quality animation services to prominent international studios abroad such as Walt Disney, Cartoon Network, DreamWorks, and Warner Bros.
Starting with traditional animation in the 1980s, the industry has now expanded to more complex types of services, primarily with the support of emerging technologies used in creative work and animation. Hence, the industry is now part of the five IT and IT-enabled services under the fast growing Philippine Information Technology- Business Process Management Industry.
Creative Entry Level to
Mid-Level Skill Services
Traditional Animation (Hand drawn Animation)
Specific skill services (e.g. animators, assistant animators, ink and paint work)
Traditionally painted backgrounds
Works were sent via Fedex or courier.
Segmented finished work were shipped.
Golden Age of Animation
Additional Skill Services
More production skills services were introduced to finish episodes and shows
A lot of TV series and feature film, direct to video work.
Internet access slow ( dial up), some studios are using computers for coloring work. Some have trained to do digital backgrounds.
Less courier sending ; Start sending work online or the internet
Diversity of Animation Services (2D traditional, Flash animation, 3D animation, Game Development, Visual effects/ Special effects, E-learning, Mobile apps)
Hi-end equipment & hardware, animation software, FTP sites, Faster internet connections ( DSL/ leased lines )
Establishment of Associations
Increased government assistance
•Conduct of animation festivals, animation workshops and trainings, animation conferences/ seminars/ exhibits - local & international
•Participation in forums, Senate Hearings for dialogues about Trade Policies and Bills affecting the industry
•Intellectual property awareness /copyright