The Philippine Animation Industry

For more than 40 years, the Philippines has been providing quality animation services to prominent international studios abroad such as Walt Disney, Cartoon Network, DreamWorks, and Warner Bros.

 

 

Starting with traditional animation in the 1980s, the industry has now expanded to more complex types of services, primarily with the support of emerging technologies used in creative work and animation. Hence, the industry is now part of the five IT and IT-enabled services under the fast growing Philippine Information Technology- Business Process Management Industry. 

40

YEARS OF

SERIOUS FUN!

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Creative Entry Level to

Mid-Level Skill Services

Traditional Animation (Hand drawn Animation)

Specific skill services (e.g.  animators, assistant animators,  ink and paint  work)

Traditionally  painted backgrounds

Works were sent via Fedex or courier.

Segmented finished work were shipped.

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Golden Age of Animation

Additional Skill Services

More production skills  services were introduced to finish episodes and shows

A lot of TV series and feature film, direct to video work.

Internet access slow ( dial up),  some studios  are using computers for coloring work.  Some  have trained to do digital backgrounds.

Less courier sending ;  Start sending work online or the internet

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Digital Animation

Diversity of Animation Services (2D traditional, Flash animation, 3D animation, Game Development, Visual effects/ Special effects, E-learning, Mobile apps)

Hi-end equipment & hardware,  animation software, FTP sites,  Faster internet connections ( DSL/ leased lines )

Establishment of Associations

Increased government assistance

•Conduct of animation festivals, animation workshops and trainings, animation conferences/ seminars/ exhibits - local & international

 

•Participation in  forums, Senate Hearings for dialogues about Trade Policies and Bills affecting  the industry

•Intellectual property awareness /copyright

FILIPINO TALENT IN GLOBAL ANIMATION

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ARMAND SERRRANO

Visual Development Artist

Art Director for Sunrise Productions and a Visual Development Artist for Marvel Studios and Skydance Animation.

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BOBBY PONTILLAS

Animator

Character designer and animator at Walt Disney Animation Studios. His list of projects include animated films such as Wreck-It Ralph, Rio and Frozen.

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JOSIE TRINIDAD

Head of Story/Director

Head of Story/Director  at Disney Animation

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GINI CRUZ

Animator

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RONNIE DEL CARMEN

Filipino Animation Writer, Story Artist

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BOBBY RUBIO

Story Artist

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